Advertising Research
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Advertising Research
Among the various media, television, radio and print, have become the key elements in an advertising program.

In a parallel development, pre- and post- testing of television commercials, radio and print advertisements have become a standard practice to ensure that the tremendous weight of ad "monies" are supporting effective executions.

We have expertise in :

Creative development research; research for evaluating and/or developing ad concepts
Diagnostic copy tests on complete ads or commercials, in either rough, semi-finished, or finished form (Pre-testing)
Evaluative copy tests on ads or commercials, in either semi-finished or finished form (Pre-testing)
Campaign evaluation tracking studies (Post-Testing)
Campaign evaluation qualitative research (Post-testing)
Monitoring Advertising expenditure

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