New Product Development
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New Product Development Research Studies
New product development remains critical for the prosperity, as well as survival of most companies, due to the changing demands of consumers, allied with the spur of competition, technological changes and the urge to grow.

We provide research for new brands in an existing product group, "new, new products", of which the like has never been seen before or product extensions, with specific applications in fast moving consumer goods, durables, services and industrial goods.

Research for generating new product concepts
Research for evaluating and/or developing new product concepts (concept tests)
Consumer usage habits and attitude studies (U+A)
Brand mapping analysis
Segmentation studies
Flavor tests
Fragrance tests
Product placement tests

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