The most frequent use of, and
greatest opportunity for, packaging research is in assessing the
acceptability of new or existing packaging at retail and consumer
levels, as well as with how effectively the packaging presents the
product it contains, so as to stimulate purchase or encourage
We have experience in all types of packaging research tests:
To aid the pack design development process through the use of
ad-hoc research studies at the retail and/or consumer ends.
To assess the functional efficiency of a pack
To assess its visual impact at the point of sale.
To assess the image of the product, as conveyed by the
packaging through the use of pseudo product test followed by actual
trial or projective imagery tests.