Packaging Research
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Packaging Research
The most frequent use of, and greatest opportunity for, packaging research is in assessing the acceptability of new or existing packaging at retail and consumer levels, as well as with how effectively the packaging presents the product it contains, so as to stimulate purchase or encourage repurchase.

We have experience in all types of packaging research tests:

To aid the pack design development process through the use of ad-hoc research studies at the retail and/or consumer ends.
To assess the functional efficiency of a pack
To assess its visual impact at the point of sale.
To assess the image of the product, as conveyed by the packaging through the use of pseudo product test followed by actual trial or projective imagery tests.

The use of Adaptive Conjoint analysis is the effective market modeling tool for successful results regarding packaging research.

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