Our policy to
establish a Computer Assisted Telephone Interviewing Center back in 1994, had offered a number of substantial
benefits in relation to the quality of our fieldwork. Principally, it
allows us to establish a "Quality Culture", by creating in our
a) an intimate, personalized environment, which
encourages teamwork and allows "Hands on" support and
communications between the interviewers and the supervisor,
b) a select team of interviewers
This, in turn, encourages the notion of ownership, in
which our team of interviewers are able to see themselves as an
important ingredient in the success of our services.
All of our interviewing stations are
fully equipped with C.A.T.I., using an Interviewing Management System
software, combined with a telephone communication autodialing system and
a sample management software.
C.A.T.I. takes the advantage of centrally
located telephone interviewing one step further, enhancing the quality
of the fieldwork, by its ability to deal with:
Furthermore, our C.A.T.I. software has built
in the facility to produce cross-tabulated results immediately.
Our C.A.T.I. Center can be used for
every form of enquiry that has to be representative for Total Greece or
for the Athens area only or for whatever other geographical needs in
Greece or outside Greece.
Some examples of applications: