Market Modeling
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Modeling Applications
Market Modeling and Forecasting



RESEARCH-Derived  models

PRICING RESEARCH Price sensitivity analysis with calculations of Price Elasticities and Cross- Elasticities  and  with market simulator "if scenarios". 

IMAGE STUDIES, making use of Factor and Cluster analysis.

CUSTOMERS'  LOYALTY  MODELmaking use of the Generalized Linear analysis.

MONITORING ADVERTISING EXPENDITURE  MODEL, making use of Probit analysis.

Advanced statistical and econometric modeling are applied in relation to historically based cases.

Discriminant Analysis,

Regression Analysis,   

Loglinear Analysis,

Multidimensional Scaling,

Correspondence Analysis 

Logit  and Probit Analysis

Chi-squared Automatic Interaction Detector



HISTORICALLY- Based models

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