Qualitative research results demand creativity. At MARKETECK, we are
using the most adaptive techniques and analysis for
each project and is backed up by our in-depth knowledge of the Greek
consumer. Our innovating approach combined with our well established
experience have recognized us as good providers of qualitative research
among the Greek, as well as among the foreign companies.
"A qualitative observation identifies the
presence or absence of something, in contrast to quantitative observation,
which involves the degree to which something is present "
Conflict focus groups
Workshops and creative idea
Marketeck's qualitative research studio is equipped with one-way
viewing mirror and closed circuit TV.