Qualitative
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'New' Qualitative Research

Qualitative research results demand creativity. At  MARKETECK, we are using the most adaptive techniques and analysis for each project and is backed  up by our in-depth knowledge of the Greek consumer. Our innovating approach combined with our well established experience have recognized us as good providers of qualitative research among  the Greek, as well as among the foreign companies. 
 

 

 

"A qualitative observation identifies the presence or absence of something, in contrast to quantitative observation, which involves the degree to which something is present "


TECHNIQUES  APPLIED:
Group Discussions
Depth Interviews
Friendship pairs
Conflict focus groups
Workshops and creative idea generation 
Self-completion questionnaires
Transactional Analysis

METHODS APPLIED:

Role-playing

Personal analogies

Symbolic analogies

Fantasy solutions

Psychodoodle

Psychodrawing

Adjectivization

Personification

Collage technique

Psycho-oneiric tests

Semiotics/Semiology

Laddering

Projective

Libido Theory

 

Marketeck's qualitative research studio is equipped with one-way viewing mirror and closed circuit TV.


Our psychologist is Madam ALEXANDRA  SOTIRHOU
Quotation Request Form
 

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